Harris Leads Trump by Slim 3% Margin as 2024 Election Mirrors 2016 Dynamics

Our latest national poll finds Democratic candidate Kamala Harris holding a narrow 3% lead over Republican candidate Donald Trump among likely voters. Harris’s three point edge (49% to Trump’s 46%) is reminiscent of the close 2016 contest rather than the wider margin in 2020, where Joe Biden led comfortably in polls leading up to his victory.

Harris currently leads by a significant 14-point margin among early voters, a trend that typically favors Democrats. However, Trump edges out Harris by 1% among those planning to vote on Election Day, aligning with Republicans’ stronger day-of turnout in previous cycles.

2024 Presidential Ballot U.S. National Poll: October 30-November 1, 2024
Registered Voters Voted/Likely Voter
Sample Size 1,150 1,088
Kamala Harris, the Democratic Party candidate 49% 49%
Donald Trump, the Republican Party candidate 45% 46%
Robert F. Kennedy Jr., an Independent candidate 1% 1%
Chase Oliver, the Libertarian Party candidate 1% 0.3%
Cornel West, an Independent candidate 0.1% 0.1%
Jill Stein, the Green Party candidate 0.3% 0.2%
Undecided or Not Planning To Vote for Candidate 4% 3%
SOURCE: Targoz Market Research
If you have not yet voted in the 2024 election for President, but were to vote today, which candidate would you vote for? U.S. National Poll: October 30-November 1, 2024
Registered Voters Voted/Likely Voter
Sample Size 830 769
Kamala Harris, the Democratic Party candidate 46% 46%
Donald Trump, the Republican Party candidate 46% 47%
Robert F Kennedy Jr., an Independent candidate 2% 1%
Chase Oliver, the Libertarian Party candidate 0.5% 0.1%
Cornel West, an Independent candidate 0.1% 0.1%
Jill Stein, the Green Party candidate 0.2% 0.1%
I’m not sure 5% 5%
I do not plan to vote for a presidential candidate 0.1% 0.0%
SOURCE: Targoz Market Research
If you have already voted in the 2024 election for President, which candidate did you vote for?         U.S. National Poll: October 30-November 1, 2024
Registered Voters Voted/Likely Voter
Sample Size 320 320
Kamala Harris, the Democratic Party candidate 56% 56%
Donald Trump, the Republican Party candidate 42% 42%
Robert F Kennedy Jr., an Independent candidate 0% 0%
Chase Oliver, the Libertarian Party candidate 1% 1%
Cornel West, an Independent candidate 0% 0%
Jill Stein, the Green Party candidate 1% 1%
I’m not sure 0% 0%
I chose not to vote for a presidential candidate 0.1% 0.1%
SOURCE: Targoz Market Research

Demographic Shifts

It is rare that both campaigns have a lot of optimism going into election day, with credible arguments bolstering each side’s position.

Democrats are encouraged by an expected increase in female voter turnout, especially among women motivated by issues like reproductive rights. Women now make up 53% of likely voters, up slightly from 51% of registered voters, a boost that could aid Harris, who has focused her messaging on healthcare and women’s rights.

Meanwhile, Republicans are heartened by a significant rise in older, white voters—a demographic that favors Republicans. Voters aged 65 or older now comprise 28% of likely voters, compared to 22% in 2020 and just 16% in 2016. In contrast, younger voters aged 18-24 make up only 8% of likely voters, a drop that may pose a challenge for Harris, as younger demographics typically favor Democratic candidates.

Our polling indicates both are right, but the impact of a whiter and older electorate is more significant than the increases in turnout among female voters. A lower nonwhite turnout is also something to watch.

These potential shifts in turnout would significantly impact the electoral college results if they materialize in areas like Atlanta, Philadelphia, or Detroit.

2024 Compared To Prior Exit Polling       U.S. National Poll: October 30-November 1, 2024
2024 Registered Voters 2024 Likely Voters 2020 Exit Poll 2016 Exit Poll
Generally speaking, do you think of yourself as a?
Democrat 33% 35% 37% 36%
Independent 35% 33% 26% 31%
Republican 30% 31% 36% 33%
Something else: 2% 1% 1% 0%
What is your age?
18 to 24 8% 8% 9% 10%
25 to 64 66% 64% 69% 74%
65 or older 26% 28% 22% 16%
Which of the following are you?
Male 48% 47% 48% 47%
Female 51% 53% 52% 53%
Which of the following best describes your race or ethnicity?
White 72% 73% 67% 71%
Black or African American 14% 13% 13% 12%
Asian 2% 2% 4% 4%
Hispanic 10% 10% 13% 11%
Other 2% 2% 4% 2%
Prefer not to answer 0% 0% 0% 0%
What is your current marital status?
Married 52% 53% 56% 59%
Not Married 48% 47% 44% 41%
SOURCE: Targoz Market Research

Congressional Races Reflect the National Tension

Similar to the Presidential contest, likely U.S. voters favor Democrat candidates 47% to 44%, which mirrors 2020 when Republicans made net gains in the House, an unusual occurrence in a presidential election year.

2024 Generic Congressional Vote  U.S. National Poll: October 30-November 1, 2024
Registered Voters Voted/Likely Voter
2024 Congressional Ballot (When you vote(d) for a member of Congress, which party will you support?)
Sample Size 1,200 1,088
Republican Party 42% 44%
Democrat Party 45% 47%
All Others 13% 9%
SOURCE: Targoz Market Research

2024 Election Set to Mirror 2016

Democrats are focused on boosting turnout among women, nonwhite voters, and younger voters, while Republicans are leaning into higher turnout among older, white voters. The day before election day echoes the tight dynamics of 2016 more than the decisive victory of 2020, with both parties seeing credible pathways to the White House.

In October, a notable shift in polling momentum toward Trump emerged, though this movement may be a reflection of lower response rates typical of the late election season. During this period, campaigns, super PACs, and polling firms significantly increase their outreach, especially in swing states, which can overwhelm voters and lead to distortions in already paltry response rates. These latest results, more consistent with the stable polling environment of September, may provide a clearer snapshot of the race heading into Election Day.

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2024 State Polls

For those interested in state-specific insights, our 2024 polling results for Tennessee are available through the Beacon Center of Tennessee at beaconpoll.com and for Florida through the James Madison Institute at jmipoll.com.

Methodology

The national online poll was conducted October 30-November 1, 2024. The sample was provided by PureSpectrum . The sample of registered voters, n=1,200, has a credibility interval, similar to a poll’s margin of error (MOE), of +/- 2.8 percentage points.

The data was weighted by gender, education, income, race, age, party registration, geography, and behavioral measures. Only respondents who passed our data quality checks were included in the final results and compensated for participating. Sampling was stratified by demographics and geography. Respondents were compensated for their participation.

Due to weighting and rounding, percentages may not always total exactly 100%.